Insurance carriers today are experimenting with the inclusion of consumer friendly features. When included in benefit plan, these features encourage and reward employee participation. Insurers aim to drive responsible behavior, with the goal of reducing long-term exposure. Of course, healthier employees win as well.
Ironically, medical care providers are taking a similar approach. Dental spa's are popping up all across the country. In fact, a recent article in Employee Benefit Advisor touches on the early successes of this trend. Click here for the article.
The concept of the dental spa is to create an environment in which patients can feel comfortable. Therefore, more patients will seek regular treatment. However, these dental spas really seem to be after 1 thing: Cash paying patients. With a focus on cosmetic services, these offices participate in a limited number (if any) insurance networks.
Concluding commentary: Both sides of the equation (providers and insurers) are testing their hand at healthcare v2.0. The outcomes however are yet to be determined.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment