A program in from the University of Pennsylvania produced compelling results recently. The program was developed to test the value of incentives in achieving health improvements.
The results: individuals who received cash incentives to lose weight had greater success than the than those who did not. In fact, the incentive groups lost 13 and 14 pounds while those without incentive lost only 4 pounds in four months.
Dr Kevin Volpp concluded, "many weight-loss programs fail because people are being asked to make sacrifices now for rewards in the future."
This study supports the movements in consumer-friendly health care. Incentives provided by health insurance carriers are aimed at driving healthy behaviors amongst employee groups. Read the article here.
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